Parkes Animal Health and Nutrition Incorporated is an animal health and wellness brand based in the Philippines that is focused on formulating supplements for different animals, specifically for gamefowls.
They aim to provide high-quality animal supplements and medications in the Philippines.
I have been tasked to rebrand and redesign their old look and logo while retaining most of their brand identity. The corporate look will make them more professional-looking and trustworthy as they are one of the pioneers in the industry.
I used a bright red, charcoal blue, and white color scheme to make the visual identity instantly more recognizable. I also fixed and even out all of the spacing to make it more legible at smaller scales. The three dots are not necessary as a brand element so they must be removed. I used a customized and friendlier typeface for the logotype that complements the logomark really well.
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